Resources

CARNEGIE   MELLON   ESPORTS

Brand Style Guide 2019


Brand Name

Wording

Full name can be referenced as Carnegie Mellon Esports.
It can be shortened CMU Esports.

Team Names

All teams under Carnegie Mellon Esports go by the brand name and should not be recognized by the game they compete in.

CARNEGIE   MELLON   ESPORTS

Font: Bebas
When using this font. There must be three spaces inbetween 'Carnegie' 'Mellon' and 'Esports'


Color Palette

Color

As a student organization at Carnegie Mellon University, Carnegie Mellon Esports features the primary colors and yellow of CMU, along with our own shade of gray.


Logo

Usage

Our Scottish Terrier logo is a separate entity from CMU and CMU Athletics, and should only be used when referencing the Carnegie Mellon Esports organization and the teams.

The logo should not be altered in any way to fit your brand or design. When using our logo, the logo should not be covered or hidden, and there must be a 50 px clearance on each side.

Logo Zip Pack Download